Video news releases are a great way to increase brand awareness. If you're already distributing press releases, adding a video news release is a simple way to stand out from the competition.

Here's some ways a VNR can help enhance your brand awareness:

• VNRs can help you build credibility and establish your brand as an authority in your industry.

• VNRs can help increase brand awareness by showcasing your business's products or services in a visually appealing way.

• A VNR can help build trust among your audience by showcasing your brand's expertise and highlighting the benefits of your products or services.
  

In addition, VNRs are more likely to be shared than other forms of content because they are fun to watch and easy to digest.

VNRs can be shared on various social media platforms, websites, and news outlets, allowing your business to reach a wider audience.

Here are 3 tips to reach a wider audience with a VNR:

1. Create a VNR with high production value.
2. Make sure that your VNR is relevant to your target audience and brand.
   
3. Include a call-to-action in the video so viewers know what they should do next (such as share the video or visit your website).

VNRs can also be used to create a case study for your business, which can help you reach new audiences and promote your brand.

By using real people and real stories, VNRs can increase the credibility and authenticity of your business.

Here are some different ways to increase credibility with VNRs:

• Use a real person as the voice of your brand.

• Showcase a customer or employee testimonial in your VNR

• Create an explainer video that shows how your product works.

• Use a spokesperson that your audience can relate to and trusts, such as an industry expert or someone who has used your product.

• Include testimonials from real people who have experienced the benefits of using your service.
  

VNRs can provide valuable information to your audience, such as product demonstrations, industry news, or expert opinions.

For example, if you sell office supplies and want to increase brand awareness, you could create a VNR showing how to organize office space.

Here are a few ways to provide value with a VNR:

• Educate your audience on a specific topic.

• Use testimonials from industry experts or customers to boost credibility.

• Offer tips on how to use your products or services more effectively.

• Showcase a product demonstration that highlights the benefits of using your products.
  

VNRs can improve your website's search engine optimization (SEO) by increasing your website's engagement metrics, such as time spent on the site and bounce rates.

If your VNRs are compelling and relevant, people will watch them and share them with their friends. This increases the amount of time that users spend on your site, which helps improve its SEO.

Here are a few tips to boost SEO with VNRs:

• Create high-quality VNR content that showcases products or services in action.

• Include relevant keywords in your VNRs, such as the name of your business and any product names.

• Promote your VNRs on social media to increase their visibility and drive traffic back to your site.

• Create VNRs that are easy to find by including a call to action at the end of your video. 
  

VNRs can create an emotional connection with your audience, which can lead to increased engagement and brand loyalty.

Here are some examples of how to engage your audience with VNRs:

• Tell Stories

• Demonstrate product usage

• Provide helpful tips

• Include testimonials from customers

• Use humor to make your VNRs more engaging

• Include a call-to-action (CTA) at the end of every video

• Use social media

• Promote a contest or giveaway



The more engaging your VNRs are, the more likely it is that people will share them with their friends.

By featuring experts in your VNR, you can showcase your business's knowledge and expertise in a particular industry or field.

How can you showcase your expertise with a VNR?:

• Interview experts and ask them to share their knowledge about a particular topic.

• Use your expertise as an expert in the field. Provide tips and advice to customers interested in learning more about your business's offerings.

• Feature a testimonial from customers

• Make a list of all the reasons why your product or service is the best option in its category

• This can lead to more leads and sales, as well as increase your credibility
  

VNRs can differentiate your business from competitors by providing a unique and engaging way to showcase your products or services.

You can also use VNRs to highlight the benefits that your products or services provide, which will help you stand out from competitors.

Here are a few points about how a VNR can help your business stand out from the competition and uniquely showcase your products or services.

• Highlight the benefits that your products or services provide.

• Showcase expertise by providing valuable information to potential customers.

• By providing information about what makes your company different from others in your industry
  

VNRs can lead to increased conversions by showcasing your products or services in a way that makes your audience want to take action.

Here are 3 ways to increase conversions with VNRs:

1. Showcase benefits: VNRs help you showcase the benefits of your products or services. This is especially important when your audience may need to be made aware of what makes your company unique.
2. Showcase expertise: VNRs are an excellent way to showcase your knowledge and expertise in a particular field of business.
3. Provide information: VNRs can be used to provide information about a new trend, technology, or other aspects of your industry that might be useful to potential customers.

You can use VNRs to educate your audience and provide them with the information they need to decide. This will increase conversions by making it easier for your audience to take action.

Videos are a powerful medium when it comes to marketing. They offer more engagement than simple text and images do, and according to research by Forbes, they are shown to increase customer retention by 80% when paired with a text release.

Videos help businesses get found in search engines because relevant videos contribute to better rankings. And they drive greater social media engagement as well as email clicks, which means that your brand gets in front of more potential customers.

Overall, video news releases are a powerful tool to get your business noticed in today's digital landscape. They can increase brand awareness, credibility, engagement, and conversions, while also providing valuable information to your audience.

If you have a story to tell, then let us help you get it out there. We can create a video news release that will get your business noticed ahead of the competition, rank higher in the search engines, resonate with your audience, and let them know how your business can help them.

Contact Us, and in no time at all, we'll get your story told.

If you want to learn more about how a Video News Release can benefit your business, check out our other articles on the topic: 

• WHY BUSINESSES SHOULD USE VIDEO NEWS RELEASE SERVICES TO WIN MORE CUSTOMERS