WHAT IS eCOMMERCE & HOW CAN A SMALL BUSINESS TAKE ADVANTAGE OF IT?

Arthur Barnes

eCommerce is a term that's used to describe the buying and selling of goods and services using electronic systems. eCommerce has grown rapidly over the last few years, with people looking for ways to do their shopping or find services online.


However, many small businesses are still hesitant about eCommerce because they're not sure how it works or how it will benefit them.

In this article,  I will discuss some talking points about what eCommerce is, and how your small business can take advantage of it!

talking points

What is eCommerce?


Why Use ecommerce for Your Small Business?


Increase your customer base and boost sales


How to Boost Your Small Business Sales with an eCommerce Store


Unlike a physical store, an eCommerce website will always be open


SELLING ONLINE HAS NEVER BEEN EASIER


eCOMMERCE MARKETING OPPORTUNITIES


WHY YOUR SMALL BUSINESS SHOULD START SELLING WITH eCOMMERCE?


There are many different products and services to sell online


an eCommerce platform for your business that you can take advantage of

TALKING POINTS explained:

WHAT IS eCOMMERCE?

WHAT IS eCOMMERCE?

eCommerce is the buying and selling of products and services online. It’s a digital marketplace where you can showcase your product or service online, and make it available for purchase.


This can be done through an eCommerce website by selling directly to customers via the internet. It’s a great way to reach out to consumers who normally wouldn’t come into contact with your business because they live far away or don’t have time to visit you in person - like if you run a local bakery!


eCommerce can be a great way to boost sales, and it has become the fastest-growing sector of online business. There are many different ways to sell products and services online, but one of the most popular is through an eCommerce website. An eCommerce site allows you to create a digital storefront where customers can purchase your products or services with just a few clicks.

WHY USE ECOMMERCE FOR YOUR SMALL BUSINESS?

WHY USE eCOMMERCE FOR YOUR SMALL BUSINESS?

eCommerce is a great way to sell products and services to customers who are nowhere near your store, or even your state. This is especially useful for small businesses that want to reach customers outside their immediate area. It also allows customers who are not able to come into the physical store access to your products.


eCommerce is also an excellent tool for catering to picky customers who have specific requests or needs but aren’t willing or able to travel far from home to get them met. Once you have an account set up on an eCommerce platform you can create custom orders for people using custom products (like t-shirts with their names printed on them) instead of selling generic items like everyone else does around town!


If you're not already using eCommerce, you may be wondering why. The fact is that eCommerce is revolutionizing the way small businesses do business.


Here are just a few reasons why:


  • eCommerce is easy to get started with and can be done from anywhere, anytime—even if you have no experience in web design or marketing


  • eCommerce allows customers to buy without having to leave their house or office (also known as "showrooming"), which saves them time and money


  • eCommerce gives customers access to your products 24/7, whether they live across town or on the other side of the world


  • eCommerce allows you to reach a wider audience—and it's easier than ever before 


  • eCommerce can increase sales by 25% or more
ESTABLISHING AN ONLINE PRESENCE

increase your customer base and boost sales

Establishing an online presence can increase your customer base and boost sales. Creating an online presence can increase your customer base and boost sales. Your website will generate traffic to your site, which in turn increases conversions and repeat customers.


The internet has opened up a world of opportunities for small businesses, but with that comes great responsibility: you have to make sure you are doing everything in your power to make sure your business takes full advantage of these opportunities.


If you’re just getting started, it can be difficult to know where to start. Here are some tips that will help you get started with eCommerce:


  1. You need to make sure your website is optimized for search engines and online shoppers which will make it easier to convert those visitors into customers.
  2. Start with your brand: Make sure you have a strong, memorable logo and consistent branding across all of your marketing materials.
  3. Decide on a website design that will attract attention and be easy for customers to navigate.
  4. Get organized: Create an inventory management system so that you can keep track of what products are selling, what needs to be restocked, etc.
  5. Get help: Hire a professional, and let us help you with your website design and development, marketing materials, and more! 
SMALL BUSINESS SALES WITH AN eCOMMERCE STORE

How to Boost Your Small Business Sales with an eCommerce Store

If you're looking to boost your small business sales, an eCommerce store is the way to go. Though it may seem intimidating at first, let us help and we can help you set up and maintain your online store.


Most importantly, having your online store allows customers to purchase products directly from you instead of going through a third-party marketplace like Amazon or eBay. This means you don't have to pay any of those platform fees, which means more money in your pocket!


Here are some of the best ways to boost your small business sales with an eCommerce store:


  1. Create a Consistent Look for Your Products. When customers visit your online store, they should immediately recognize the products you sell and feel like they're in the right place. This means having branded packaging, similar product names, and descriptions, and a consistent design that's easy to navigate. The more familiar your customers become with your brand and products, the more likely they are to come back for more.
  2. Offer Customers a Variety of Products. Your online store should offer products that cater to different customer needs and interests. For example, if you sell accessories like jewelry or handbags, include items in many different styles and price points so people can find what they're looking for quickly.
Open for Business Picture

Unlike a physical store, an eCommerce website will always be open

You can be sure that your eCommerce website will be accessible 24*7/ 365 days a year and it won't close early on Christmas Eve. This is an extremely important factor to consider when deciding whether or not you want to sell online.


You won't have to worry about the store being closed for a day or two because you're sick, on vacation, or just need some time off. Your website is always available to sell your products and will never close its doors!


By selling your products directly through your website, you'll be able to cut out the middleman and make more money than if you were selling on Amazon or eBay.

GROWING YOUR SMALL BUSINESS SALES Picture

Selling online has never been easier

Start growing your small business today, and selling online has never been easier!


If you’re a small business owner, there’s no better time to start selling online than now. With our eCommerce platform, we can have your eCommerce website up and running in no time at all! Without costing you a fortune.


We make it easy and more affordable for small businesses to start an online store. And if you're already selling on Facebook or Instagram, why not add some physical products too? The best part is that once we set you up on our eCommerce platform your business will be ready to be the next eCommerce success story!

 

Then you can market your brand: by advertising through Google AdWords ads; attending trade shows; building relationships with customers over social media channels such as Facebook groups & Instagram accounts... The possibilities are endless when it comes down to generating leads through traditional marketing methods (like putting out flyers) while simultaneously generating sales via digital marketing methods (like setting up pay-per-click campaigns).

eCOMMERCE MARKETING OPPORTUNITIES Picture

ecommerce MARKETING OPPORTUNITIES

The most important benefit of eCommerce is that you can reach a broader audience. You're not limited to people who happen to pass by your store every day or who live in the same area as you. With eCommerce, you can sell products directly to people in other countries, and those customers won't know where your store is located either—it won't matter!


You can advertise on social media platforms like Facebook or Instagram with ads targeted specifically toward women who live in Los Angeles over 60 years old and are interested in fashion accessories for under $100. Once those ads start showing up on their newsfeeds, these potential customers will likely click through and make purchases from your website if they're interested enough after seeing what kind of items everyone else likes too."


The other benefit of eCommerce is that you can manage your entire business more efficiently. You don't have to worry about employees calling in sick or taking off early because they have kid's soccer games—you can hire people from all over the world to work for you without ever meeting them face-to-face. Plus, with an online store, there are fewer expenses like rent and utilities since you don't need a physical location anymore."

WHY YOUR SMALL BUSINESS SHOULD START SELLING WITH ECOMMERCE?

Why your small business should start selling with eCommerce?

The answer is simple:


  • Increase in sales


  • Increase in brand awareness


  • Increase in customer loyalty


  • Increase in customer satisfaction


  • Ability to reach new customers


  • Ability to offer a wider range of products


eCommerce allows you to reach a larger audience than traditional retail stores. You can also sell products or services that aren’t available in your local area, which will help you expand your customer base.


eCommerce is a great way to build brand awareness and increase sales! With eCommerce, you can create an online store, promote it on social media channels such as Facebook and Instagram, and drive traffic from search engines like Google.


eCommerce is also a great way to generate leads.


You can use email marketing to send targeted messages to people who have visited your store or added items to their cart but didn’t complete the purchase.


You can even set up automated emails that will be sent based on certain actions, such as a customer placing an order or returning an item!

Sell Products and Services online Picture

There are many different products and services to sell online

Whether you're starting a business or already run one, it's important to choose the right products and services to sell online, and it's a good idea to figure out which products or services would best suit your business.


Here are some of the most popular products or services that people sell online:


-Physical products: This can include anything from a physical book to clothing, makeup, shoes, toys, and more.


-Digital products: This includes eBooks and other forms of digital media like audio books or video courses.


-Services: This can include any type of service you can provide, such as graphic design or web development.


-Membership sites: These are websites where visitors pay to be a member and gain access to exclusive content and benefits.


Your goal is to make sure that your customers are happy and satisfied with your product by taking into consideration the following: 


  • How easy is it to produce?


  • How much does it cost to produce?


  • Is there a market for this product?


  • Is your product unique and innovative?


  • What kind of product will appeal to your target market?


  • How much should you charge for this product?


  • Which payment methods are best suited for your business model? (Cash on delivery, credit card, etc.)


  • What shipping options do you need to get the best results from eCommerce sales?


  • Your customer service


  • Any guarantees that come with the purchase
BarnesMobi Digital Agency Picture

AN eCommerce platform for your small business that you can take advantage of

If you are a small business owner, it’s important to have an online presence. If you want to stay competitive in today’s marketplace, then setting up an eCommerce platform is essential.


By having your website and selling products directly to the public, you can avoid the need for third-party distributors and increase your profit margins. An eCommerce platform can help you stay competitive in today’s marketplace, as it allows you to sell products directly to customers without having to rely on a third party.


Better yet, you can increase your revenue, build a loyal customer base, and get your products in front of more potential buyers by working with us.


We can help you set up an eCommerce platform for your small business that can pay off in many ways. We can build an eCommerce website that helps you sell more products and services without doing all of the work yourself. 


Here are some of the advantages:


  • When you have an eCommerce website, it gives you a competitive advantage over other businesses that don’t. You can also build brand awareness by featuring products and services on your website, including links to your social media accounts.


  • You can sell directly to the public without having to pay any additional fees or commissions.


  • Our platform is designed specifically for eCommerce businesses, so it will help you get set up quickly with everything needed to begin selling online. It also comes with built-in features like secure payment methods, customer management tools, and inventory tracking software that let you manage your website efficiently without having to buy expensive add-ons later down the line (which saves money).


  • We will create product pages that show off what each item looks like before customers make purchases; this will encourage visits from shoppers who may still need to learn precisely what they want but still want quality information about each item available before making purchases.


Our goal is to create a website that will be easy for customers to use, but we also want to make it easy for you. You won’t have to do any technical work or maintenance; we’ll take care of everything from setup and hosting to SEO and marketing. In addition, your site will be mobile-responsive (so it looks great on any device), feature secure payment terms with Stripe, and be built on a secure, reliable platform that’s designed to protect your data and keep you safe from hackers.

FINAL THOUGHTS

eCommerce is a great way for small businesses to take advantage of the internet and grow their sales.


I hope this article has given you some insight into what eCommerce is and how you can take advantage of it to benefit your small business!


Your small business is unique. That’s why we have an eCommerce platform that can cater to your specific needs. Whether you need a standard platform or one with more advanced features, we have the option to fit your business’s needs.


If you are looking for an effective eCommerce Website strategy that is designed specifically for eCommerce businesses, and that your business can take advantage of, let us help. Contact Us and we can get you set up with an online store that is customized just for your business needs in no time at all.



If you want to learn more about how eCommerce can benefit your business, check out our other articles on the topic: 



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