WHY eCOMMERCE IS ESSENTIAL FOR YOUR BUSINESS

Arthur Barnes

eCommerce is a way to connect with customers without needing a physical store.


With eCommerce, you can reach thousands of potential customers from around the world, no matter how new your business is or where it's based.


In the last decade, eCommerce has exploded and the pandemic pushed it further forward at a record pace. According to Digital Commerce 360, $791.70 billion was spent online with US retailers in 2020, up 32.4% from $598.02 billion the prior year.

There are plenty of reasons why eCommerce is essential for your business. In this article I have put together a list of talking points of my top 11:

TALKING POINTS

1. Improve the Image of Your Business


2. IT'S THE best way to increase sales


3. ability to PERSONALIZE THE SHOPPING EXPERIENCE


4. eCommerce is easier & more Convenient


5. gives you 24/7-365 access to customers


6. ecommerce offers better marketing oppertunities


7. ecommerce can broaden your brand & expand your business


8. ecommerce helps you reduce your cost & reduce risk


9. ecommerce helps your business go global


10. consumers are demanding digital


11. IF YOU DON’T MAKE USE OF THESE TACTICS, YOUR COMPETITORS WILL

TALKING POINTS explained:

1. Improve the Image of Your Business

You may not be aware of this, but eCommerce has a huge impact on the image of your business. Let me explain if you're unsure what I mean by that.


If you want to improve the image of your business, there are many ways to do it: advertising campaigns and other marketing strategies are all great ways to get noticed online. But if they aren't done well or aren't targeted properly at the right audience, they can do more harm than good for your brand name.


Your business's image is created by the way you run your operation and how customers perceive it. This can be done through various forms of media, but one of the most effective ways to create a positive image for your company is through eCommerce.


While eCommerce can have a huge impact on the image of your business, the first thing that comes to mind is the selection of products, but there are other aspects that may not be as obvious.


The choice of colors, images, and fonts can affect your brand perception.


If you're looking for an eCommerce platform that will help you create a great experience for your customers, then take a look at our list of features below:


  • Easy to use and intuitive user interface


  • Unlimited products, categories, and SKUs


  • Multi-currency support (for business owners who sell internationally)


  • A clean, modern design that looks great on any device


  • Built-in SEO features so your store ranks higher on search engines like Google and Bing


  • Social media integration so you can quickly share new products with your followers


  • Easy product management


  • Shopping cart with live updates


  • Secure payments


  • Fast checkout process


  • Automated emails after orders


When consumers see that you sell your products online, they begin to view you as more professional and reliable. It also indicates that you're willing to go above and beyond to earn their business.


eCommerce allows you to showcase yourself as an expert in whatever industry or field you operate in by showing off what makes your company so special—and why people should buy from you instead of someone else.


This can be especially helpful if there's a long list of competitors trying their best (or worst) at competing against one another for customers' attention!

BEST WAY TO INCREASE SALES

2. It's the BEST WAY TO INCREASE SALES

One of the best benefits of eCommerce is that it allows you to increase your sales.


This can come in the form of selling more products or increasing your profit margin on each sale, depending on what kind of business model you employ. Depending on how much traffic your website receives, this could be a massive benefit for any company!


If you're just starting, it can be hard to convince people that your business is the best option. eCommerce makes this easier by giving your customers a way to easily find what they're looking for and buy it with the click of a button. This eliminates the need for them to hunt around for hours trying to find the perfect product, which means less time spent browsing and more time spent buying!


If you're a small business owner, then you understand how difficult it can be to grow your company.


And while it can be tempting to focus on traditional marketing strategies like television ads and print ads, the truth is that those channels have become saturated with competition over the years. 


The most effective marketing tool for businesses today is eCommerce - and here are just a few reasons why: 


  • One benefit is that you can utilize the data that you collect from your customers to better understand their needs and wants.


  • Another benefit is that eCommerce allows customers to buy without having to leave their house or office(also known as "showrooming which saves time and money").


  • Also, eCommerce allows you to reach a wider audience-- and it's easier than before.


  • And eCommerce can increase sales by 25% or more. It's the best way to increase sales.


  • Finally, eCommerce allows you to build a brand, which means that it can help you expand into other areas of business.


The number of people buying online is increasing every day, and it's not hard to see why. The internet has made it easier for people to shop from homes or offices--and even on the go with their mobile devices.

Retail eCommerce Sales Worldwide, 2020-2025 Graphic

In fact, according to Insider Intelligence research, this year will mark a milestone for worldwide retail eCommerce sales: Worldwide eCommerce sales will surpass $5 trillion for the first time. Growth rates are expected to remain in the low double-digit range through 2025, which will add over half a trillion new dollars to yearly eCommerce sales totals.

ABILITY TO PERSONALIZE THE SHOPPING EXPERIENCE

3. ABILITY TO PERSONALIZE THE SHOPPING EXPERIENCE

One of the most important benefits of eCommerce is that it provides you with the ability to personalize your shopping experience.


Customers can now shop online and get the same experience as they would in a physical store, browsing and comparing products, then purchasing them through a website or app.


Even if you're not selling anything yet, it's still crucial to build your personal brand's digital presence by creating an active eCommerce website where customers can come back daily for updates on new products or promotions.


You'll want to incorporate social media sharing buttons so visitors can easily share what you've posted on their accounts—and this will help spread awareness about your company quickly!

eCOMMERCE IS EASIER & MORE CONVENIENT

4. eCOMMERCE IS EASIER & MORE CONVENIENT

The biggest advantage of eCommerce is that it's incredibly convenient for shoppers. You don't have to drive anywhere or deal with traffic, parking garages, or even people—just sit back and browse from the comfort of your own home!


Plus, you can use free tools like Google Analytics to track visitor behavior so that you'll know exactly what they're looking for and how to improve their experience with your brand.


eCommerce is easier and more convenient than traditional shopping. You can shop from anywhere at any time, on any device.


With eCommerce, you don't need to worry about managing inventory or shipping orders. You can focus on building your brand, improving customer experience and growing your sales.


There's no doubt that eCommerce is growing in popularity. And if you're still not convinced of its merits, here are some more reasons why you should start an online store now:


  • You can reach more people.


  • It's easier to manage an online store than a physical one.


  • You don't have to worry about rent or utilities.


  • It's easier to market and sell your products, especially if you're just starting.


  • You don't need to worry about where to advertise or how much money you'll spend on it.


  • You can simply focus on marketing, branding, and customer service while your website takes care of everything else.


  • It's also easier for new customers to find you online than it would be if all they had was a physical address.


  • Plus, you don't have to worry about fitting it into your schedule or driving around town looking for parking. It's just another reason why eCommerce is the future of retail!
GIVES YOU 24/7-365 ACCESS TO CUSTOMERS

5. GIVES YOU 24*7/365 ACCESS TO CUSTOMERS

eCommerce has a lot of benefits for your business because eCommerce stores don't have to close. and one of the most important reasons is that it gives you 24*7/365 access to customers.


So, if you're a company that relies on people being able to buy your products at any time of day or night, then an eCommerce store is a much better option than having a traditional brick-and-mortar location.


This is especially important if you're in a niche that requires a lot of customer service, like fashion or jewelry. People can't call up their local store to ask questions about an order or product. They need to be able to reach someone at any time with just one click of the mouse—and that's exactly what online shopping does!


Your customers will never have to go without what they need. Whether it's 3 am or 3 pm on Christmas Eve, they can get anything they want from your website.


No more waiting until 9-5 Monday through Friday to communicate with clients! You can be open when you're closed and closed when you're open!

eCOMMERCE OFFERS BETTER MARKETING OPPORTUNITIES

6. eCOMMERCE OFFERS BETTER MARKETING OPPORTUNITIES

There are several advantages eCommerce offers for your business. For one, it provides a wider reach. You can reach customers globally with just the click of a button.


Additionally, eCommerce offers better customer engagement and customer experience since you're able to provide them with exactly what they want when they want it.

 

You can also use analytics software to see how customers interact with your products and services so that you can optimize conversions (i.e., sales). 


Another benefit is that eCommerce allows businesses to provide their customers with better service than brick-and-mortar stores do because there are no physical limitations like time or distance between customers and employees working at the store itself—which means lower wait times for those who need assistance!

ECOMMERCE CAN BROADEN YOUR BRAND & EXPAND YOUR BUSINESS

7. eCOMMERCE CAN BROADEN YOUR BRAND & EXPAND YOUR BUSINESS

If you have an online store, it's easy for people from all around the world to find you and make a purchase. The internet doesn't have borders, so eCommerce allows you to reach out to a global audience without leaving home!


That's not all: eCommerce also gives you access to a wider audience than traditional brick-and-mortar stores do.


For example, if you run an online store that sells custom t-shirts, then people in many different countries will be able to buy them from you instead of having to visit one of the few physical locations where they're sold locally (such as supermarkets).

eCOMMERCE HELPS YOU REDUCE YOUR COSTS & REDUCE RISK

8. eCOMMERCE HELPS YOU REDUCE YOUR COSTS & reduce RISK

eCommerce is not just a way to sell your products, it also helps you reduce costs. You can do eCommerce with reduced overheads and reduced risks. You can do eCommerce without a warehouse or inventory. You can also do eCommerce without a large workforce or high startup costs.


First of all, eCommerce is cheaper than traditional retail. You don’t have to build and maintain a physical store, which can cost tens of thousands of dollars per year in rent alone.


Secondly, you don’t have to have a large inventory of products. When you sell in-store, you need to be able to physically store an infinite number of variations of your product so that customers can choose from different sizes, colors, and other options.


eCommerce eliminates this requirement by allowing customers to search for specific items or browse through your inventory online.


This means less money spent on storage space, less money spent on shipping costs, and fewer employees needed for picking/packing orders because everything happens at once instead of being spread out over several days!

ECOMMERCE HELPS YOUR BUSINESS GO GLOBAL

9. eCOMMERCE HELPS YOUR BUSINESS GO GLOBAL

If you have a small business and would like to expand your customer base, eCommerce can help you do just that.


Online stores are a great way to reach customers who may not be able to visit your physical store, or just don't live near one.


With eCommerce, you can sell to customers anywhere in the world. All you need is an internet connection and a website that’s ready to accept international orders—which means that your business has access to millions of potential customers who might not have heard about it otherwise!


There are many different ways that small businesses can use eCommerce today to reach customers all over the world. Here are some of the many ways that eCommerce can help your business go global:


  • Expand Your Customer Base - Online stores are a great way to reach customers who may not be able to visit your physical store, or just don't live near one.


  • Increase Your Reach - Another benefit of using eCommerce for your business is how easily accessible it is for people around the globe who may not know about your company yet.


  • Increased Exposure - With the use of social media marketing and other online strategies, you can reach people from all over the world. eCommerce also allows you to use SEO strategies that will help increase your website's visibility on search engines like Google and Bing. This can lead to more traffic coming through your website and ultimately more sales!


  • Increased Revenue - With an online store, your products will never go out of stock because they're always available 24/7. People who might buy once or twice a year at a physical location might be more inclined to buy weekly or monthly if they know they can get their product whenever they want it!
CONSUMERS ARE DEMANDING DIGITAL

10. CONSUMERS ARE DEMANDING DIGITAL

In a world where consumers want options, digital is the way to go. Consumers are demanding digital, using it more than ever, and relying on it for most of their purchases and information gathering. 


Digital is growing at an incredible rate—as tech companies continue to innovate, more and more people are going online for everything from ordering dinner to researching new products. This is the reason why eCommerce has become so popular.


In fact, according to an infographic by Gizmodo, nearly 60% of Americans shop online at least once a month—and that number is growing every year!


With so much choice available online, there’s no reason not to take advantage of this trend if you haven’t already.

YOUR COMPETITORS MAY ALREADY BE AHEAD OF YOU

11. If you don’t make use of these tactics, your competitors will.

If you're not already selling online, you're behind the curve. Your competitors may already be ahead of you in this area, but even if they aren't, it's good to know where the market is headed to keep up and get ahead of the competition.


The best way to stay ahead of the curve is by learning about the trends that shape the industry. Here are six of the biggest eCommerce trends in 2023:


1. Personalization will be the new standard. We’re already seeing a move toward personalization with products like Amazon’s Alexa and Google Home. Voice search is becoming increasingly popular as more consumers are looking for convenience. They want their technology to do things for them, not the other way around. This trend will only continue over time, and we expect to see more online retailers offering personalized experiences.


2. Security and privacy will be more important than ever. As consumers become more aware of cyber security, they will demand more secure platforms to shop on. This means retailers who don’t prioritize protecting their customers’ data will lose out to those who do.


3. A focus on user experience will be crucial. The rise of social media has made it easier for consumers to share their experiences with brands. From sharing photos of purchases on Pinterest or Instagram to posting product reviews on Amazon or Google, shoppers now have more ways than ever before to tell others about the product they love (or hate). As a result, retailers need to emphasize providing excellent customer service and making sure that customers are happy with their shopping experiences.


4. eCommerce as a whole will continue growing. The eCommerce industry is expected to grow by more than 20% every year through 2023, according to Statista. Retailers who can capitalize on the growing demand for online shopping will be in a better position than their competitors


5. Digital retailers will continue dominating physical stores. Online shopping allows consumers to browse whenever they want and pick up their purchases in-store if they prefer that experience. As a result, many shoppers are starting to prefer digital-only retailers over brick-and-mortar stores—especially when it comes to buying clothes and shoes.


6. eCommerce sites need more than just SEO. A good SEO strategy is still an important part of any retailer’s digital marketing plan, but it’s not enough by itself anymore. Retailers need to use a variety of other tactics, from social media marketing to paid search ads. They also need to pay attention to their website design, mobile optimization, and user experience—all things that can be improved with the help of an experienced digital marketing agency.


What does eCommerce mean for your business?


You have a direct link between your business promotions and your customers. eCommerce enhances the promotion of products and services through direct, attractive, and interactive contact with customers.


It's easier than ever before for people to buy from businesses on the web because most people have access to computers or smartphones—and those who don't are usually able to use kiosk computers at libraries or other public places where technology is available.

FINAL THOUGHTS


eCommerce is the buying and selling of products and services online. It’s a digital marketplace where you can showcase your product or service online, and make it available for purchase.


eCommerce is growing at an incredible rate, with over $1 trillion in US sales predicted to be completed online by 2023. And it’s not just individuals making purchases through eCommerce platforms—companies are also using eCommerce to sell their wares. In fact, 69% of all US businesses now sell online.


So why isn't everyone jumping on board? Well… because it can be intimidating! You have to create a website that looks professional but still clearly communicates what you do and why people should buy from you.


And then there's the whole logistics thing: how do you get your customers their orders on time? How do they know what size they need? And how do they pay?


But don't worry—we've got answers to all those questions! Our team of experts has been helping businesses just like yours since 2014! We know exactly how painful it can be when you're trying to create an eCommerce site from scratch, so we want to help make it easier for you.


If you aren’t already selling online and thinking about how your company can be a part of an eCommerce success story, let us help! Chat with Us and we can get you set up with an online store that is customized just for your business needs in no time at all.

If you want to learn more about how eCommerce can benefit your business, check out our other articles on the topic: 



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