HOW BUSINESSES AND CUSTOMERS CAN BENEFIT FROM AN eCOMMERCE WEBSITE

Arthur Barnes

eCommerce is the future of business. It's where businesses will go to compete with each other, and it's where customers will go to find products and services.


Although eCommerce brings a lot of benefits to both businesses and customers, there are some key reasons why it should be taken into consideration by anyone who owns a company or runs a website.

In this article, I will discuss the talking points about how both businesses and customers can benefit from an eCommerce website.

talking points

  • What is eCommerce?


  • AN ECOMMERCE WEBSITE IS FLEXIBLE


  • It’s Easy to use


  • 24/7 availability


  • Less effort and time consuming


  • Provides a Wider Audience


  • The Power of Analytics

TALKING POINTS explained:

eCommerce (what is ecommerce)

WHAT IS eCOMMERCE?

eCommerce, also known as electronic commerce, is the buying and selling of goods and services over the internet. It's a type of business model.


It's important to note that eCommerce doesn't include just websites but can also be conducted through social media channels like Facebook, Twitter, or Instagram.


A good way to think about it is this: when you buy something online using a credit card or PayPal, that's an instance of eCommerce. For example, when you sell something on eBay or Etsy, you are running an eCommerce business—transacting with other people as a business over the internet.

Ecommerce is Flexible

an ecommerce website is Flexible

While eCommerce can seem like a daunting business model, it's actually quite flexible and easy to maintain. You can keep your site updated whenever you want, scale your business as needed (with the help of a good developer), and integrate other technologies into your website to make it more unique.


This flexibility saves you time by eliminating the need to wait for approval from slow-moving corporate staff that is often bogged down by bureaucracy. With eCommerce platforms, you can literally upload new content in seconds or minutes depending on how much data needs updating—not days or weeks!


Because eCommerce stores are so flexible, it's easy to scale up or down as needed. This saves you time and money by eliminating the need to hire additional staff or train new employees when expanding your business.

Easy to Use

It’s Easy to use

eCommerce websites are easy to use. The average eCommerce website is simple and intuitive, which makes it easy for customers to find products.


They also have features that make the transaction process more convenient for both parties involved. For example, many sites allow users to create account profiles so that they can save their payment information in order to make future purchases easier and faster. Other sites offer discounts or coupons on certain days of the week or month in order to attract new customers who may not be familiar with the brand yet.


eCommerce websites are easy to navigate. It is simple for customers to find the products they’re looking for on eCommerce websites, even if they don’t know much about them. This makes it easier for first-time or casual shoppers who may not have time to browse through multiple pages of products before making a purchase.

Open for business  pic (24/7 availability)

24/7 availability

One of the biggest benefits for eCommerce customers is having 24/7 availability. You’re able to shop whenever you want, and many online stores are open 24 hours a day, 7 days a week. This means that you can purchase what you want when you want it, even if it’s 3 am on Sunday morning!


It’s also beneficial for businesses because it shows that they offer great customer service by being available when buyers want them. In fact, according to Shopify's State of Ecommerce report from 2018 (which looked at data from over 500 million orders), 93% of shoppers said that being able to buy something at any time was their main reason for shopping online rather than in-store.

Ecommerce is LESS EFFORT AND TIME CONSUMING

Less effort and time consuming

One of the greatest advantages that online retail offers is its efficiency. By eliminating many of the inefficiencies involved with traditional retail, eCommerce makes it easier for both customers and businesses to get what they need quickly.



For example:

  • Websites can be optimized for mobile devices so that they're easy to use on the go—and this makes it easier for people to shop when they have time, not just when they can make it into the store off-hours. 


  • This also saves companies money on packaging materials (which reduces waste) and shipping costs since people are more likely to order small items at once instead of buying them one at a time over several trips or weeks' worth of shopping trips."
Ecommerce PROVIDES A WIDER AUDIENCE

Provides a Wider Audience

One of the biggest benefits of eCommerce is that it provides a larger audience. With eCommerce, customers can shop online from anywhere and have access to products they love without having to worry about traveling or even leaving their homes. For example, if you’re in Miami and want to purchase wine from France, you can do so from your computer at home with just a few clicks!


Ecommerce websites are also available to people all over the world, not just in one geographic area like traditional brick-and-mortar stores. This means that anyone who wants to buy something on an eCommerce website will be able to do so regardless of where they live—whether it’s New York City or Seoul, South Korea!


People who speak different languages will still be able to understand how this technology works because many companies offer translations for their products (eBay is one example).

The Power of Analytics

Analytics is a system of measurement, collection, and analysis of data. It is used to measure the performance of a website and make decisions based on the results. Data can be collected from different sources such as search engines or social media platforms. The information that is collected can then be analyzed to identify trends in user behavior and customer preferences. This data allows businesses to improve their websites so that they meet customer needs more effectively.


For example, if you notice that your product pages are receiving low engagement rates (i.e., few visitors clicking through), then you may want to add more images or videos because these will help increase users' interest in what they're seeing on-screen while browsing the site's inventory.


Data can also be used to improve the customer experience. One way to do this is through personalization. This involves customizing your website based on user preferences so that each visitor sees something different when they visit your site. For example, if a visitor usually comes to your site looking for baby clothes then you might want them to see specific products related to babies or infant care.

FINAL THOUGHTS

eCommerce is the buying and selling of products and services over the internet. It allows customers to access your business, shop for products, and make purchases without ever having to leave their homes.


eCommerce has been a growing trend for years now, but in recent years it's become more popular than ever before. 


Businesses can benefit greatly from eCommerce by expanding their market reach and reaching new audiences who wouldn't have otherwise been able to purchase their merchandise or services.

There are plenty of advantages that come along with running an eCommerce business:

  • You no longer need a physical store location - you can sell from anywhere in the world!


  • You don't have to pay high rent costs on retail space


  • You can sell bigger quantities at lower prices than would be possible if you were operating out of physical store locations (less overhead costs)

If you are looking for an effective eCommerce Website strategy that will benefit your business and customers at the same time, let us help. Contact Us and we can get you set up with an online store that is customized just for your business needs in no time at all.

If you want to learn more about how eCommerce can benefit your business, check out our other articles on the topic: 



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