1. A CLEAR CALL TO ACTION

2. THE MOST IMPORTANT PART OF ANY WEBSITE IS THE CONTENT

This is what your visitors will read, so it's vital that you put a lot of effort into creating something that has real value for them. Here are a few suggestions:

• Make sure that the content is easy to read. This means short paragraphs and sentences, with plenty of white space between each line and a paragraph break.

• Make sure that the content is relevant to your business or brand. If you're selling shoes then make sure there are lots of pictures showing all types of shoes—not just one kind!

• Make sure that whatever information you include on your site is well-written and clearly laid out so people can easily find what they're looking for without having to scroll through loads of pages unnecessarily (or leaving because they can't find anything). It also needs to be written at an appropriate reading level too--if there are words like "vacuous" then readers might think "I'm not going anywhere near this!"

In addition: don't forget about accessibility issues either--if someone with low vision visits your site then make sure you have screen reader software that works properly so that they will want to visit again later!

3. YOUR WEBSITE SHOULD BE MOBILE-FRIENDLY

Having a responsive website means that the design is fluid, so it adapts to any screen size, from phone to desktop. This way, your potential customers will be able to navigate your site easily and you won’t lose traffic by requiring them to pinch and zoom on their devices.

It’s also important that your website is easy to navigate; if someone visits an eCommerce page and sees an overwhelming number of links or buttons, they are likely going to bounce off your site without taking any action whatsoever! So make sure you have some sort of organizational structure in place (i.e., a navigation bar) so that visitors can easily get around without getting lost in what looks like nothing but clutter.

4. DESIGN WITH SEO IN MIND

Search engine optimization (SEO) is important for gaining traffic to your site. It’s the process of making sure that people can easily find you when they search for a term related to your business, and it involves understanding how search engines work so that you can make sure your website meets their requirements.

SEO has three main goals:

• To get users to visit a site

• To help build trust in the brand or product

• To help drive conversions

Make sure your site is easy for people to find. Your website should be designed with the goal of showing up in search results when someone types in a phrase related to your business, industry, or topic. * Make sure it’s easy for search engines to index your site. Search engines “crawl” the web looking for new and updated websites that meet their criteria and then index them according to what they find.

5. use SOCIAL MEDIA BUTTONS

Social media buttons are a must for any website, especially if you want your content to spread. They're an easy way for people to share important information with their friends, family members, and followers on social media platforms like Facebook and Twitter.

A web service like AddThis can help you add several different types of social media buttons to your site: sharing buttons (the ones that show up when you scroll over the icon), bookmarking buttons (that link back to where they were first shared) and even analytics tools so you can track how many people have clicked on each button.

Social media buttons are also an easy way to get your content out there and build a following. People are more likely to share something when it's front-and-center on their page, or if they see their friends doing so. You can use these powerful tools to promote your business, message, or product by simply adding some sharing options at the end of each post.

6. MAKE SURE YOUR SITE IS EASY TO NAVIGATE

The first thing that your users will do is check out the website’s navigation. If they don’t find it easy to use and navigate, they will leave and never return. 

You should make sure that your website is easy to use by using a clear structure that makes sense, using plenty of white space, making sure the pages load quickly and making sure that it has a good navigation menu.

Make sure it's obvious where they are on each page as well as what links take them where they want to go. And make sure all the content is organized in an intuitive way so people can find what they're looking for easily without getting lost or confused along the way!

7. KEEP YOUR SITE UPDATED AND KEEP ADDING CONTENT TO IT

The best way to keep your website up-to-date and make it a constant source of information is to stay on top of changes. This includes: updating new products and services, adding more information about existing products/services, changing old articles into new ones (or vice versa), and adding new blog posts or news stories to the site.

In addition to being a useful tool for keeping viewers updated on recent developments in your industry—and thereby encouraging them to return again and again—this method also has the added benefit of helping you stay organized!

8. WRITE COMPELLING COPY IN YOUR BLOG POSTS OR ARTICLES

Blog posts are an important part of your online presence. You should be blogging regularly and posting regularly to social media. Blogging is a great way to keep people coming back to your website or blog, and it also helps generate more traffic from search engines like Google. 

The first thing you need to do is create a blog post that will attract readers. This may seem like an easy task, but it's not always as simple as it seems.

The best way to make sure that you are creating a compelling piece of content is by following some simple guidelines:

• Write about what you know.

• Make sure that your article has an appropriate amount of content for the length of time that it will take someone to read it (about 500 words). If people are clicking on your article then they expect there to be a certain amount of information in there for them; so don't disappoint them!

• Make sure that your article includes images or videos if possible. This will make things easier on readers' eyes while they're reading and make things more interesting as well!

• Keep it simple. Use short sentences and paragraphs, and avoid complex grammar or phrases that could confuse your readers.

• Write about topics that interest people in general, such as entertainment or sports news; politics or current events; or products or services related to what you sell online.

• Use headlines that grab people's attention, then write the copy so it continues with this theme throughout the article itself. For example, if you're writing an article about how climate change affects our planet, you might use a headline like "Climate Change Is Real — Here Are The Facts" followed by an introduction paragraph that leads to the topic of global warming in more depth.

• When writing a blog post, you should make sure that it answers a question that your target audience has. You can do this by asking questions in your headline, or by using phrases like "how-to" or "what's the best?"

• You can also include keywords in your article title so that it ranks higher in Google search results when someone searches for those words or phrases. You don't want to overdo this though, because it could come off as spammy and turn off some readers.

• Lastly, don't forget social media! When you write content for a blog post, share it on Facebook, Twitter, and other social networks where people who may find it useful will see it.

You don't need to be a web designer to see the value of good design.

• Websites are a vital part of any business and can help you get more leads and sales by improving your search engine rankings, conversion rates, and brand awareness.

• Web design is not just about the look of your site but also about how users interact with it. If they find it difficult or confusing, they may leave and never come back.