As a business owner, you may be wondering whether it's worthwhile to use video news releases (VNRs). The answer is yes!
Video news releases are a cost-effective way to get your message out to the public. Here's why:
1. VNRs can be produced on a small budget, and they're versatile enough that you can use them as part of your marketing strategy in a variety of ways.
2. They're easy to share. Your VNR can automatically be posted to YouTube, Vimeo, and other media outlets when it's published, which makes it easy for people who find your video news release interesting to share with their friends and followers.
In this article I'll share talking points about several reasons why VNRs should become part of your marketing strategy:
talking points
You can get more for your money
The average human attention span is about eight seconds
Video news releases engage viewers and build trust with your customers
Video news releases can be repurposed and used over and over again
Your sales will increase
TALKING POINTS explained:
YOU CAN GET MORE FOR YOUR MONEY
VNRs are a great way to promote your business and get your message out to the public without spending a lot of money. A VNR is an inexpensive way to create content that's high quality, professional-looking, and effective. You can use it in conjunction with other forms of media such as print ads, radio spots, billboards, or television commercials.
VNRs are a great way to get more bang for your buck. They're great for reaching niche audiences—people who may not be familiar with your business or brand, but who are interested in the topic you cover in your video news release.
The average cost of a
video news release is between $1,000 and $3,800. It costs close to the same amount to buy a traditional press release, too—from about
$600 to $3,000. For radio spots or television commercials? Well… you may want to add another zero or two to those numbers!
VNRs are a lot cheaper than buying traditional advertising. They're also more effective because they provide valuable content to your audience, instead of just selling them something.
The average human attention span is about eight seconds
That’s much less than the time it takes to read this sentence! But that doesn’t mean we can’t hold our audience’s attention with video news releases.
When you’re creating a video news release, you have to grab your audience’s attention and keep it. A well-produced video news release can do just that. It has the ability to reach more people than a traditional press release, allowing you to reach your target audience at a lower cost.
- Video news releases engage viewers and build trust with your customers.
- They are a great way to tell your story and get the word out about any event, product, or service you want people to know more about. This is why a video news release (VNR) can help you get your message across quickly and effectively.
- VNRs are short, snappy videos that relay your message to the media in a manner they can easily digest.
- They’re also appealing because they will hold the viewer’s attention longer than other forms of media exposure.
- To capture the attention of your customers and keep them engaged with your brand, you need to produce engaging content.
While text-based press releases have their place, video news releases are far more effective at getting people’s attention and keeping it for longer. It’s no wonder that people are more likely to watch a video than read a press release.
Because a video news release is so effective, It can be used for a variety of purposes, including:
- Generating media coverage
- Promoting your brand and products or services
- Getting your message out to a larger audience -Blog posts and articles
- Website and social media content
- Marketing materials (print, TV, and radio ads)
- Educate your audience about a topic relevant to your industry and/or business model
- Sharing valuable information with the public
- Increasing brand awareness and credibility
Video news releases engage viewers and build trust with your customers
One thing that’s important to know is Any Organization or Business could use a
Video News Release (otherwise known as a Video Press Release) to help engage viewers and build trust with its customers.
Here are some of the ways VNRs engage viewers and build trust:
- Building awareness about your company or product.
- Promoting an event such as an annual meeting or trade show.
- Video news releases are an effective way to grab your audience’s attention and keep them engaged, which ensures that your message is heard.
- A video news release will also build trust with your customers by showing them that you care about their interests and concerns. Video news releases are a great way to connect with viewers, build trust and generate leads.
- A well-made video news release is an effective way to get your message out there in a way that’s easy for journalists and bloggers to use. And because it’s so much less expensive than other types of media exposure, you can afford to run more campaigns at once!
- Video news releases will help you to win over customers. While they may cost more than written press releases, they have many advantages over their text-based counterparts
- They build trust with customers, which leads them to take action and make purchases from your company — whether it’s purchasing a product or service from your company or simply visiting your website for more information about what you have to offer them.
Video releases are a form of media that’s easy to consume, and they engage viewers on an emotional level that text-based news releases can’t even come close to touching. When you invest in video news releases, you’re putting your company out there as a leader in innovation and technology—and people will notice!
Video news releases can be repurposed and used over and over again
You can use a VNR to promote an event, product, or service. Or, you can use it to raise awareness of your brand.
They can be repurposed and used over and over again, keeping your message fresh without having to start from scratch each time.
You can also use a VNR as part of your overall corporate communications strategy for any number of reasons:
- To promote an upcoming event--like an annual shareholder meeting.
- To announce a new product or service launch.
- To highlight the achievements of members of your team or inside the organization.
- A Sale, Discount, or Special.
- Providing a Consultation or Free Report.
- Customer Satisfaction Story.
- Business and Community Stories.
- Change in Seasonal Hours.
- Organizational/Industry Gathering.
- Any New Samples or Information Available.
- A Company Milestone Reached.
Pretty much Any Promotional “Story” could give you the exclusive benefits of a Video Press Release.
Your sales will increase
Video news releases are the perfect way to promote your products, services, and events.
- They can be used to reach new markets, promote your business on social media, and even help you rank higher in search engines.
- Video news releases can be used as starting points for creating more complex marketing strategies that include paid advertising campaigns or content distribution.
- Video news releases are a great way to increase your sales and build your brand.
- Video news releases are an easy way to create new content and increase sales.
- They can be used in a variety of ways including social media campaigns, paid advertisements, and website optimization.
- Video news releases are an affordable way to promote your business without having to spend a lot of money on expensive marketing strategies that may not work as well.
If you are looking for an effective way to increase sales without breaking the bank on expensive marketing campaigns then this is a great place to start!
FINAL THOUGHTS
Video News Releases are a flexible, interesting way to boost your business' success at little cost to you. Here's why:
- They build trust and rapport with your audience.
- They can be used to promote products or services.
- You can use them in various ways, from social media to traditional media.
- They give you the chance to get your name out there: If people see that other news outlets are using the same video press release as they are, they will take it as an indication of its quality.
- They can be repurposed and used over and over again, keeping your message fresh without having to start from scratch each time.
- Additionally, they engage viewers and build trust with your customers—with no extra work required!
As long as you have an excellent video press release, you can use it to promote your business in many ways. The main idea behind them is to get your name out there and let people know what you're all about. If they like what they see, they'll be more likely to work with you in the future.
If you have a story to tell, then let us help you get it out there. We can create a video news release that will resonate with your audience and let them know how your business can help them.
Contact Us, and in no time at all, we'll get your story told.