5 TIPS TO CONSIDER WHEN TRYING TO IMPROVE YOUR WEBSITE DESIGN
So you've finally gotten around to creating a new website for your business, or maybe you're looking to improve the one you already have. In any case, there are numerous things on a checklist that you need to accomplish for success, such as the design and development of a site.
What do you look for when trying to improve your business website design? You want something that is going to attract people in, make them feel comfortable and respected, and something that is going to be memorable.
If you're thinking about making, or already making changes to your website design that is ok, but there are still a few things to consider first because there are so many important things that you could change or upgrade on your website.
To keep it short, I'll just mention 5 key talking points to consider when trying to improve your website design.
talking points
1. If your website design is outdated you need to update it
2. MOBILE FRIENDLINESS IS KEY!
3. Optimize your website for search engines
4. Make your website easy to navigate
5. Make sure your web pages load quickly
TALKING POINTS explained:

1. If your website design is outdated you need to update it
Your website is your online business card. It is the first thing that people see when they are trying to find out about you and your company.
When someone visits your site, they should be able to tell that it was created by professionals who know what they are doing. This is why it is so important for you to make sure that it looks professional and up to date.
One way to make sure that this happens is by using the following tips:
- If you have not kept up with the latest trends, it can make your company appear out of date and unprofessional.
- Design is the first impression people will have of your company and if they see something that looks like it was made in 1990, they're going to think that's how you operate as well.
- Design is how you communicate with your customers, employees, and suppliers. Your website should be modern and reflect the image that you want to portray about your business. It also needs to be easy for visitors to use so they can find what they're looking for quickly and easily.
- Make sure all of the links work properly on your website. If there are broken links, then this could be another reason why people are leaving your site quickly without even looking at what is there so far! People want information fast and easy; when they see something that is not working properly on a website, they will go somewhere else where everything works smoothly!
- You want to modernize your brand identity.
- You want to increase sales and leads through a better user experience.
- You want to increase mobile traffic and conversions.

2. Mobile friendliness is key!
When it comes to website design, there are many tricks and tips you can use to improve your site's design. For example, you should make sure that your website is mobile-friendly. Mobile devices are prevalent these days so if a person visits your website on their phone or tablet, you want to make sure that they don't have trouble navigating through it.
According to Google, over half of all searches are made on mobile devices, and it's safe to assume that number will only continue to grow as more people use their phones for purchases. If your site isn't optimized for these users (which means making sure the design is easy to read on a small screen) they'll simply move on and find another place to buy or do business from.
In addition, having a fast loading speed also improves user experience by allowing them to quickly navigate through the site without having any issues with loading times or slow page load times.

3. Optimize your website for search engines
It's important that your website is optimized for search engines so people can find you when they are searching online.
The first step is to make sure that your website has the right keywords on it. This will help search engines like Google and Bing determine what your page is about. You should also make sure that those keywords are used throughout the content of your website, including the title tags, meta descriptions, and body text.
Another important factor in SEO is backlinks. These are links from other websites pointing to yours, and they help with both ranking and traffic generation. The more reputable sites that link back to you, the better off you'll be in organic rankings because it shows that other people think highly enough of your content to link to it. A great way to build backlinks is by guest posting on other blogs in your niche and sharing a relevant piece of content from your site each time.
On top of all this, there's also social media optimization (SMO). Social media sites like Facebook allow users to share posts from other sites and pages with their friends, which can drive tons of traffic back to your site if done correctly!

4. Make your website easy to navigate
A website is a collection of pages, and each page is a collection of elements. The elements are the links, buttons, images, and other things on the page that help you understand where you are and how to get where you want to go.
> Navigation is a major consideration of SEO because it helps users find what they are looking for.
> Navigation, sometimes known as the site map, is a way for users to find their way around your website
> Making your website easy to navigate is a great way to ensure that people will come back. It also makes it much easier for people to find what they're looking for.
Here are some tips on how to make your site easy to navigate:
- Make navigation easy to use on desktop computers, tablets, and smartphones. Page links should be at the top of the page, where users expect to find them.
- Make navigation easy to find by making sure your menus are in the right place and clearly labeled. People should be able to find what they want, without having to search around too much.
- Use links that stand out from the rest of the text. You can use the bold or italic font, or underline them instead of using regular hyperlinks. This will make them easier to spot, even when there's a lot of text on the page.
- Make sure all links open in new windows or tabs so that visitors don't lose their place on the site if they accidentally click on one of them while browsing around.
- Make sure all links work
- Use headings and subheadings
- Break up text with images
- Create a sitemap (or have one created for you)

5. Make sure your web pages load quickly
When it comes to user experience, web page speed is everything.
A slow site can frustrate visitors and reduce conversions. A fast one will keep them coming back for more. That's why the average website visitor will abandon a site that takes more than three seconds to load, according to Akamai Technologies' Q4 2015 State of the Internet report.
Web page speed is important for SEO as well — Google's PageSpeed Insights tool rewards sites that load quickly with higher rankings in its search results.
Here I'll include how you can measure web page speed and how you can improve it by adding some simple techniques to your website:
- Measure your page speed with an analytics tool like Google Analytics or Yandex.
- Optimize images for size using an image editing tool like Photoshop or GIMP.
- Minify JavaScript and CSS code with tools like YSlow or PageSpeed Insights' "Compress components" feature.
- Use caching methods like the HTML5 cache manifest attribute or browser extensions like Lazy Load XT to load content later (and therefore faster).
FINAL THOUGHTS
Many people think that as long as they have a functional website, it's good enough. The truth is that your business website is only as good as its design and content.
If you want to take your web traffic to the next level, while trying to Improve your web design you'll need to constantly keep your website in mind and make sure that it is up-to-date, relevant, and easy for visitors to navigate!
The key to improving your business is by giving consumers an easy and intuitive experience. If they like your website, they're going to keep coming back. Good web design is a must if you want people to do business with you and come back for more!
If you're looking to improve your web design, keep it up to date, and optimized, let us help. We can get you set up with a website that is customized just for your business needs in no time at all. Chat With Us, and let's get designing today!
If you want to learn more about website design, check out our other articles on the topic:
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by Arthur Barnes




