In this article, we will be exploring the different talking points or aspects of SEO, including its benefits, types, whether or not you need to hire an SEO expert, and what to look for when choosing one.

SEO is a powerful tool that can help your business in several ways, such as:

1. Increased visibility: SEO helps your website rank higher on SERPs, which increases your brand's visibility.
2. Increased traffic: High rankings lead to more organic traffic to your website.
3. Improved user experience: SEO involves improving your website's structure and design, which makes it more user-friendly.
4. Better brand credibility: High rankings on SERPs help establish your brand as a credible source in your industry.
5. Increased revenue: With more traffic and better visibility, your website can generate more leads and sales, ultimately increasing your revenue.
   

While there are many ways of doing SEO we will focus on the 3 main types:

1. On-page SEO: Refers to the practice of optimizing the content on your website. It involves improving the quality and relevance of your website's content and optimizing the HTML code.

This includes:

• Keyword research: Identifying the most relevant and high-traffic keywords for your website.

• Title tags: Creating unique and optimized title tags that include your target keywords.

• Meta descriptions: Create an attractive and informative meta description that includes your target keywords.

• Content optimization: Creating high-quality and relevant content that includes your target keywords.

• Header tags: Use header tags to organize your content and make it more readable.

• URL structure: Optimize your website URL structure to make it more user-friendly and include your target keywords.

2. Off-page SEO: Refers to all the things you can do outside of your website to increase its visibility in search engines.

This includes:

• Building backlinks: Creating high-quality and relevant backlinks from other websites to your website.

• Social media marketing: Creating and promoting your content on social media platforms.

• Influencer marketing: Collaborating with influencers in your industry to promote your content and brand.

• Guest blogging: Publishing high-quality and relevant content on other websites to generate backlinks to your website.

3. Technical SEO: This involves optimizing your website's technical aspects to improve its search engine rankings.

This includes:

• Website speed: Optimizing your website's loading speed to improve user experience and search engine rankings.

• Mobile responsiveness: Ensuring that your website is mobile-friendly and responsive to different devices.

• Site structure: Optimizing your website's design and navigation to make it more user-friendly and crawlable by search engines.

• Schema markup: Adding schema markup to your website to improve its visibility in search engines.
  

You may be wondering if you need to hire an SEO expert.

If you have a small business and don't have the time or resources to devote to optimizing your website, then it's probably a good idea.

The fact is that most people don't know how to do this on their own--and even if they do, there are so many factors involved in getting ranked highly by Google (and other search engines) that it can be overwhelming for any business owner.

While SEO can be done in-house, hiring an SEO expert can save you time and money in the long run. An SEO expert has the knowledge and experience to create a customized SEO strategy for your business that can generate better results than doing it yourself.

Here are 5 main reasons why a business may need to hire an SEO expert:

1. Experience and Expertise

SEO is a constantly evolving field, and keeping up with the latest trends and best practices can be challenging. An SEO expert has the knowledge and experience to create a customized SEO strategy for your business that can generate better results than doing it yourself. They can help you navigate the complex world of SEO and ensure that your website is optimized for search engines.

2. Time and Resources

SEO requires a significant investment of time and resources. Implementing an SEO strategy involves conducting keyword research, optimizing content, building backlinks, and analyzing data, among other tasks. An SEO expert can save you time and resources by handling these tasks for you, allowing you to focus on other aspects of your business.

3. Competitive Advantage

In today's competitive online world, having a strong SEO strategy can give you a competitive advantage. An SEO expert can help you outrank your competitors on SERPs and establish your brand as a credible source in your industry. With more visibility and traffic, your business can generate more leads and sales, ultimately increasing your revenue.

4. Scalability

As your business grows, your SEO needs will also grow. An SEO expert can help you scale your SEO strategy to meet your evolving needs. They can help you identify new opportunities, optimize new pages, and create new content to keep your website fresh and up-to-date.

5. Measurable Results

One of the most significant advantages of hiring an SEO expert is the ability to track and measure the results of your SEO strategy. An SEO expert can provide you with regular reports and analytics that show how your website is performing on SERPs. They can help you identify areas for improvement and make data-driven decisions to optimize your website for search engines

When choosing an SEO expert, look for someone who:

• Has a proven track record of success in SEO.

• Has experience in your industry.

• Has experience in creating a customized SEO strategy for businesses like yours.

• Can provide references and case studies of previous work.